George Borman, known not only in St. Petersburg, but also in Moscow and Kharkov, was a great connoisseur of sweets and a master of their production. His factories produced the most delicious chocolate, sweets, candies, fruit and berries paste, cookies and more.

He had such a good sweet business that received many awards in international competitions and the title of Supplier of the Court of His Imperial Majesty. This gave him the right to place the emblem of the Russian Empire on his products. To win the hearts of young customers, he made not only the most delicious sweets, but also the most interesting packaging.

He came up with the idea to produce thematic series of chocolate, so that everyone wanted to collect the entire series. And if you got the same picture, you could always exchange with your friends. In addition, you could find an insert-attachment under the wrapper.

George Borman company worked for different audiences. The main consumers of their sweet products were children. Different series of chocolates were produced for them. Children’s Wizard series offered recipes of simple tricks that children could do right in the kitchen, using materials on hand: saucers, glasses, bottles, spoons, eggs, etc. Each wrapper bore a detailed recipe, following which you could get an interesting effect.

George Borman is a Russian confectionery company and trademark of the second half of the 19th — the first quarter of the 20th century. The company was founded by Grigory Nikolaevich Borman. In 1862, he opened a small shop called George Borman on Nevsky Prospect. All production was manual, by means of a single device installed in the workshop (that was a manual machine for making chocolate). G.N. Borman directed the income from the confectionery production to expand his business, and, in 1866, he bought, from German confectioner Heinrich Pfeifer, a chocolate factory on Angliisky Avenue.

In 1876, the first wholesale warehouse of confectionery products was opened in Apraksin Yard, and, two years later, wholesale warehouses were opened in Moscow and Nizhny Novgorod. In 1878, at the World Exhibition in Paris, George Borman trademark received the first gold medal. In 1895, the company’s products received two gold medals at the Exhibition in Paris. In the same year, at the Exhibition in Chicago, Grigory Nikolaevich Borman received an honorary diploma with a medal. In 1917, the head of the company, Georgy Grigoryevich Borman (son of the founder), left Russia. From 1920, he settled in France, where he opened a confectionary shop in Paris (26, av. de l’opéra, 9-e).

The company products have always been distinguished by a bright, recognisable design. Two capital letters ЖБ on the background of a stylised image of red wax seal — this trademark was always placed in the centre, sometimes replacing the image of the state emblem and the numerous medals of international and national exhibitions.